Active Fresh Zone

The refrigerator's unique 3 door format gives you an exclusive bottom drawer – the Active Fresh Zone – for fruits and vegetables. This prevents odour mixing keeping fruits and vegetables fresher for a longer duration.

Energy Efficient

As unbelievable as it is, the all new Protton world series consumes lesser energy than a CFL*.

*T&C Apply. As compared to a 60 watt CFL.

Zeolite Technology

Zeolite Technology prevents excessive ripening of fruits and vegetables by absorbing ethylene emission from them. This reduces the sugar content of fruits and vegetables thereby keeping fruits and vegetables fresher for longer.

Microblock Technology

A special anti-microbiock additive, present in the material of the compartment itself, helps to kill up to 99%* microbes, thus providing lifelong protection against contamination.

* Results shown are based on Internal lab testing done on select models under specific conditions and may vary depending on testing conditions.

Customized Cooling Technology

The All new Protton comes with a customizable temperature knob for delicacies like cheese berries, chocolate and other dairy products.

Moisture Retention Technology

In ordinary refrigerators, the cold air comes directly in contact with fruits and vegetables and robs them of their intrinsic moisture. But in Protton world series refrigerator, the cold air flows around the compartment, keeping its contents cool while retaining their moisture and natural freshness.