Your hair Ritual just got even BETTER: Introducing Ritual. You want it? You got it. Ritual is a highly pigmented, rich shade. She is a gorgeous jewel-toned burgundy hue that works best on level 7 and up. Can't have bright shades in the work place? No problem! This vibe-y red velvet flies under the radar.
#AFprotip: Want a softer, more pastel version? Dilute for our forever fav- the sultry and playful dusty rose. What's your ritual?