THE BEGINNING OF THE NEW

A new era in digital SLR technology is about to begin. Up to now, digital SLRs simply replaced film with an electronic imaging device, which did not significantly change the products in terms of size, weight and user interface. The new, revolutionary mirrorless camera, the OM-D E-M5, has an exceptionally light and compact body. Its Electronic View Finder enables photographers to check exposure levels, white balance and preview Art Filter effects in real-time. When shooting, the photographer can instantly "create" a truly unique world and preserve it in exceptional quality. The "world" will be transformed from something you see to something you "take part" in.

The OM-D is a groundbreaking, new digital interchangeable lens camera perfect for people who want to "take part", "create", and "share".

ELECTRONIC VIEWFINDER

The OM-D's new high-resolution electronic viewfinder (EVF) features a 100% field-of-view coverage and 1.15x maximum magnification that let you totally immerse yourself in your subject, and actively control image creation. The EVF also enables you to enlarge the focus point for precision focusing in virtually any shooting situation, and can show you the effect of Highlight & Shadow Control, White Balance, Exposure Compensation, Aspect Ratio, and a host of other settings and advanced digital image processing functions right in the viewfinder. With improved precision and responsiveness that make it as easy to use as an optical viewfinder, the OM-D's advanced EVF gives you virtually unlimited creative control.

HIGH IMAGE QUALITY

Three key factors contribute to the OM-D's unprecedented image quality: a wide lineup of M.ZUIKO DIGITAL lenses for sharp, clear subject capture, a new 16-megapixel Live MOS image sensor for rich tonal expression, and an advanced TruePic VI